Why should retailers participate?

Retailers benefit, because they have an extra item to draw the attention of the consumer and have stronger arguments to sell (sometimes) more expensive products. Also they can negotiate for lower prices of products that are more expensive but where the running costs do not compensate the price difference with cheaper, less efficient product.

  1. The energy labels on household appliances do not provide enough insight into the energy and water costs of current appliances.
  2. The retail business wants to help the governments to achieve the intended energy savings.
  3. Retailers want to help consumers make savings on their monthly energy bills.


Who is keeping an eye on whether supplier information is correct?

The supplier (product manufacturer) is responsible for providing the correct data.

How often is the information updated?

Suppliers can add information on new products at any time, the project calculates the product running costs using the annual average costs of electricity in individual countries.

Which shops are already collaborating on the Energy Indicator?

The list of participating retailers  is available and updated on this website under the section “Participating Retailers”, or on project´s individual national websites.

Are shops legally obliged to use the Energy Indicator?

No. Although energy labels for white goods are mandatory, it is not mandatory to state consumption costs. Given the importance of the annual electrocity cpsts for consumers, being able to make a conscious choice, the retail trade has launched this initiative in collaboration with suppliers, and independent organisations with a number of countries around the EU so that consumers can see the average energy costs on the price tag.

Why is stating the kWh in shops not enough?

Research confirms in-store experience that this is not clear enough for a lot of people. Stating the average energy costs in euros provides more insight and also makes comparing easier.

Title of the document / Author
The Energy Indicator, Cost Saving Calculator for Consumers – better for retailers too!
YAECI consortium 

Internal project leaflet made to attract and invite the retailers into the project.

November 2012
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